Creating Radio Commercials

radio

“I own a business and I want a catchy commercial. What is the process?”

One of our services is fully producing radio commercials for all advertising needs. Typically we began by hosting a pre-production meeting with our client to discuss their ideas, and work together to form a direction for their commercial. Next, we collaborate with our writing team to not only write a commercial script, but also to create a signature music “jingle” for their business. This is the catchy singing line that you want your customers to sing along with every time they hear your commercial! The commercial is then recorded by professional musicians and voice-over talents, and ready to hit the radio air waves.

An example of this type of commercial production was recently created through Supple Studios with Great River Rescue, located in Bemidji, MN. We worked closely with the director of the shelter to hear all the needs and concerns they had regarding their image. From our initial meeting, we moved forward to setting a direction for their commercial with our writing team. Three ideas were presented to the Great River Rescue Board of Directors, and their choice led our team to create an outstanding commercial and jingle.

We then booked studio time to bring in the talent to record the script and jingle. This included local voice-over talent, as well as live guitars, bass, and vocals by our talented studio musicians. The commercial was then mixed and ready to play on the radio!

Contact us today to record your commercial!